What is the next stage of advertising with technological

advancements?

1970'S Advertising

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Nanoco Technologies

Nanoco Technologies is the only manufacturer currently able to supply production quantities of these nanoparticles which do not use a regulated heavy metal. We are the only manufacturer able to respond to orders for large quantities of bespoke quantum dots, and we are leading the way in customising the functionalisation of quantum dots enabling chemical linkage for biological and other specific uses.

The bulk manufacture of quantum dots provides our partners with the platform to develop a wide variety of next-generation products, particularly in application areas such as display technology, lighting, solar cells and biological imaging.

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Bonnier Future of newspapers

The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.

The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.

The purpose of publishing this concept video is first and foremost to spark a discussion around the digital reading experience in general, and digital reading platforms in particular. Thus, we would be more than happy to hear what you have to say regarding the concept and ideas expressed in the video: the magazine reading experience, digital browsing, text versus images

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Adjitsu

User experience – Chances are, you’ve never seen anything like an AdJitsu mobile ad. They’re fast, fun and engaging.
Analytics – AdJitsu provides deep insight to advertisers. We track every event that takes place in the ad. In the near future, we’ll inform advertisers precisely which parts of the 3D product the audience is most interested in.
Ad Production – AdJitsu ads are created with AdJitsu PageKit, a tool that allows designers to quickly and efficiently produce interactive 3D ad units. In the future, we’ll open our ad production tools to agencies and other partners.
Integration – If you’re an ad network or premium publisher, you’ll find that the AdJitsu engine is a cinch to integrate. In most cases, integration requires just a few lines of code.
Reach – We’re partnered with some of the largest ad networks in the world. Our HTML engine will further expand the reach of AdJitsu ads.

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Minority Report future advertising

3D holographic advertising that scans your eyes to advertise for you only.

Futuristic Newspaper

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Zebra Imaging

RECOGNIZED BY TIME MAGAZINE AS ONE OF THE 50 BEST INVENTIONS

With ZScape™ holographic motion displays, you can escape the limits of two-dimensional displays and visualize your data in true, three-dimensional detail. Empower your teams to collaborate in real time by viewing lifelike, interactive images from any angle and with brilliant detail. Our motion displays are scalable and interactive, so you can accelerate problem solving and develop actionable insights quickly and efficiently. It’s the perfect way to bring your ideas to life with a true spatial presence.

Some applications for our holographic motion displays include:

Geo-seismic and related 3D data visualization: Spatially manipulate complex data to extract key insights; communicate discoveries across disciplines using an easily comprehensible visual representation.
Medical training: Analyze and manipulate complex physiological data sets from multiple dimensions — easily understood by experts as well as trainees. Navigate, enlarge and manipulate the imagery to a degree limited only by data resolution.
Military simulation and situational awareness: Enable rapid understanding of regional landscapes and urbanscapes, quickly giving viewers a feeling of familiarity that is essential for successful missions.
3D entertainment and gaming: Convey all aspects of the virtual 3D world during planning, production and post-production; help facilitate the creation of 3D content with immediate access to all perspectives. Your viewers can then escape into lifelike, three-dimensional entertainment and games that explode with full-color, true-3D realism.

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SONY

Volumetric Display

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SONY

Face Recognition

I have chosen Sony to do my research on mainly because they are one of the leaders in technology. Face Recognition really caught my eye when i was researching because what if the Face Recognition could be developed into advertising, there are many cameras around for security maybe in the not so distant future Face Recognition could be used on cameras to identify the customer and show what suits him personally, much like Minority Report: Movie were the eye recognition shows what the customer wants.

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Finger Vein Authentication

Simular to the Face Recognition, the Finger Vein Authentication could scan the finger and show if the person is male or female and show the products that suit them. Maybe it could recognise characteristics of a person and advertise uniquely to the consumer.

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Virtual Reality

Virtual reality (VR),is a term that applies to computer-simulated environments that can simulate physical presence in places in the real world, as well as in imaginary worlds. Most current virtual reality environments are primarily visual experiences, displayed either on a computer screen or through special stereoscopic displays, but some simulations include additional sensory information, such as sound through speakers or headphones. Some advanced, haptic systems now include tactile information, generally known as force feedback, in medical and gaming applications. Furthermore, virtual reality covers remote communication environments which provide virtual presence of users with the concepts of telepresence and telexistence or avirtual artifact (VA) either through the use of standard input devices such as a keyboard and mouse, or through multimodal devices such as a wired glove, the Polhemus, and omnidirectional treadmills. The simulated environment can be similar to the real world in order to create a lifelike experience—for example, in simulations for pilot or combat training—or it can differ significantly from reality, such as in VR games. In practice, it is currently very difficult to create a high-fidelity virtual reality experience, due largely to technical limitations on processing power, image resolution, and communication bandwidth; however, the technology's proponents hope that such limitations will be overcome as processor, imaging, and data communication technologies become more powerful and cost-effective over time.

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Action Plan

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Japan

I have chosen to do research on Japan because in my opinion it is the most advancing country today. This research maybe will help me discover if there is more advanced advertising technology and will this technology appear in the west in the not so distant future.

Japan is one step closer to making every surface an ad.

Image recognition aims to add to Japanese ads

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Architecture Futurism

The Futurist architect Antonio Sant'Elia expressed his ideas of modernity in his drawings for La Città Nuova (The New City) (1912–1914). This project was never built and Sant'Elia was killed in the First World War, but his ideas influenced later generations of architects and artists. The city was a backdrop onto which the dynamism of Futurist life is projected. The city had replaced the landscape as the setting for the exciting modern life. They wanted to see the bare bones, the structure behind things as part of the aesthetic quality. Sant'Elia aimed to create a city as an efficient, fast-paced machine. He manipulates light and shape to emphasize the sculptural quality of his projects. Baroque curves and encrustations had been stripped away to reveal the essential lines of forms unprecedented from their simplicity. In the new city, every aspect of life was to be rationalized and centralised into one great powerhouse of energy. The city was not meant to last, and each subsequent generation was expected to build their own city rather than inheriting the architecture of the past.

Futurist architects were sometimes at odds with the Fascist state's tendency towards Roman imperial-classical aesthetic patterns. Nevertheless, several Futurist buildings were built in the years 1920–1940, including public buildings such as railway stations, maritime resorts and post offices. Examples of Futurist buildings still in use today are Trento's railway station, built by Angiolo Mazzoni, and the Santa Maria Novella station in Florence. The Florence station was designed in 1932 by the Gruppo Toscano (Tuscan Group) of architects, which included Giovanni Michelucci and Italo Gamberini, with contributions by Mazzoni.